Toblerone Campaign

Our group wanted to use Facebook, Instagram, and Youtube as our social media channels for the campaign. We wanted to create a campaign where people can customize the outside of the chocolate wrapper so that they will be entered into a Toblerone marathon and have their designed made for them.

For Facebook, people will be able to submit their customize and design their wrapper and post it on the toblerone facebook page. That will sign them up for the toblerthon.

For the commercials we are going to use Youtube as our main source. The videos will show clips of people training for the marathon and eating the delicious chocolate thinking about the race.

There are about 8 or 9 triangles in a package of a toblerone. So our plan was to have the runners run up 8 mountains and every time they complete a mountain, they will take a picture of which mountain  they are on and upload it to instagram or facebook.

After you complete each hill, you will be given a slip until you get to the finish line. We will then count how many "likes" you got and the winner will get their design made. The second place winner through tenth place will also get their design made.