Social Media and its' future

Social Media today is becoming everyone's main source of contacting each other and sharing information. It lets you connect with so many people at lightning speed and it also lets you update people with your life. Nowadays everybody wants to be "first" meaning, the first to like something or the first to know something that happened. I guess it is cool nowadays to be the first to do something and it makes people feel good. Social media lets people do this is so many ways through Facebook, Instagram or even Twitter.

The internet and Social Media is growing faster and faster every day and we won't know how when it will slow down. Everyone that we meet today will have at least one type of social media that they use. Our society today is addicted to being updated and they have to know what is going on every single second of the day. We can see many people today always checking their phones while they are having dinner or even in class. They get do distracted by social media that they don't even talk to people anymore or even pay attention in class.

The future of advertising and social media will continue to grow and get more advanced throughout the years. Everything will become more and more simplier and people will be able to share things really fast.

Toblerone Campaign

Our group wanted to use Facebook, Instagram, and Youtube as our social media channels for the campaign. We wanted to create a campaign where people can customize the outside of the chocolate wrapper so that they will be entered into a Toblerone marathon and have their designed made for them.

For Facebook, people will be able to submit their customize and design their wrapper and post it on the toblerone facebook page. That will sign them up for the toblerthon.

For the commercials we are going to use Youtube as our main source. The videos will show clips of people training for the marathon and eating the delicious chocolate thinking about the race.

There are about 8 or 9 triangles in a package of a toblerone. So our plan was to have the runners run up 8 mountains and every time they complete a mountain, they will take a picture of which mountain  they are on and upload it to instagram or facebook.

After you complete each hill, you will be given a slip until you get to the finish line. We will then count how many "likes" you got and the winner will get their design made. The second place winner through tenth place will also get their design made.

Interruptive Ads

Some commercials I am able to watch but sometimes the ones on TV which always interrupt my shows are just pointless to me. I don't watch TV as much anymore but when I do, I still get annoyed of the ads that come on every few minutes when there is a good part in the show. Many times the commercial is very short and it is okay but other times they cut to a long and boring commercial and it makes me not want to watch television anymore.

We are seeing more and more interruptive advertising each day and it is seen more online now. Every time that you want to watch a video or hear a song, you have to watch a commercial first. For example Pandora will let you listen to a few songs in a row but after 3 songs or so they throw in a commercial and sometimes it can get annoying. Youtube is another example in that they have a commercial before you watch the video and also while you are watching the video. Many times you can't even skip the commercial so what I do is I just mute the sound.

These are some All state commercials which come on from time to time when I am watching television. They are quick and they get right to the point so I don't mind when they come on but when a commercial comes on every 2 or 3 minutes when the show is getting good, it really bothers me. The way that All State does it is really smart because they catch our attention within the first few seconds of the commercial. If every commercial on television was like this then I wouldn't mind seeing them but if it is boring and long then that company will have a hard time selling their product.

Bug Vac Radio and TV Ad

Our Radio Ad would start off with the sound of a fly buzzing around the room and then it lands on the wall. Then you suddenly hear a man running with a fly swatter trying to kill the fly. He finally struck the fly and you hear a big splat noise on the wall. His wife comes running in to see what happened and she said "Oh my god! Why did you do that?" Then the husband says back to the wife, "What do you mean, I took care of the bug? His wife responded, "Well you made a disgusting mess on our wall, why didn't you just use the Bug Vacuum that Carol gave to us? It takes care of bugs or pest with no mess what so ever!" The husband said, "Uh well I didn't think about that, and you decide to tell me after I've already splatted the fly on the wall?" The radio ad ends with a man saying, " The Bug Vacuum, only 49.95 and available at your local retailers"


For our TV Ad is basically the same but this time you will the see what happens. The scene opens with the fly buzzing around the kitchen. The it cuts to the man hearing the buzzing sound from the living room and he gets annoyed so he decides to go into the kitchen to handle the situation. He picks up the fly swatter and begins to hit the wall, missing a few times until he finally struck the fly. His wife hears the noise in the kitchen and starts to run in to see what the husband is doing. She sees what he did and yelled at her husband because he could've use of the Bug Vacuum instead of causing all of mess on the wall. The scene cuts to a demonstration of how the Bug Vacuum works and how much it costs. The the words " The Bug Vaccum, the easiest and cleanest way to get rid of unwanted bugs or pests." flashes on the screen

Creative Ads

Today we see creative ads everywhere we look. We usually see many ads when we are driving and in shopping malls but we may see it only for a split second and not think about it. If the advertisement is creative enough and it is big and bold than we might remember that certain ad. These are some companies that went above and beyond to advertise their product and made sure their message clear.

Fedex Kinkos- Office Products

3M- 3M Security Glass

Pepsi Twist

Kill Bill 2

Typewriter

The commercial starts out with a split screen, which shows a man at his desk job going through his daily stress at work. The screen will flash the present date "2013"

The other side of the screen will show another man at work but this time he is in the year 1900. He still has to deal with the same stress at work but at a different time.

Finally the screen shows the two men getting done with their work and ready to relax. They go into a room where has a desk and comfortable chair. The only thing they have on their desk is a typewriter. Their room is very simple and looks like a good place to relax and get some work done. There is no one to bother them or any noise to deal with. They lean back in their chair and light a cigar
The commercial ends with the quote: "More simple and less stress"

Nostalgic Ads

What are some major advantages and disadvantages of nostalgia marketing?

Some major advantages of nostalgia marketing is that you will make your audience think about their childhood or past when they had a good time. When you introduce a product that will click some old memories that the customer had then this will spark their interest in your product. For example, the Toyota AE86 or the Sprinter Trueno was introduced in 1983. Toyota introduced this car which only had 112 hp and rear-wheel drive. This may not be something you think will last for a long time but somehow it did, mainly due to how good the car handled and the way it can take corners very easily. Even though it didn't have much power, it was still a great car to learn how to drive also a fun car to drive. 

With the popularity that the Trueno had over the years, Toyota decided to resurrect the AE86 by introducing the Toyota Scion FR-S GT86 in 2012. This car is more eye pleasing than the old AE86 but it is still rear-wheel drive and with not much horse-power. Toyota could not have done this without the help of the company Subaru. Toyota wanted to build an engine that was better than the old AE86 but they didn't have the technology to do it so they collaborated with Subaru. Therefore both companies came out with their own version of the car the Scion FR-S and the Subaru BRZ. 

Are there some products or brands for which this strategy may not be successful? Why not?

With Toyota being successful with bringing back the AE86, sometimes there are some disadvantages nostalgia advertising. When some companies use nostalgia advertising, they have to be careful because their company might have a bad past. Making the companies think about your companies past is really bad because they will think about what they don't like about it and it will make them lose interest in the product you are trying to sell. Companies that have to deal with electronics or technology will have a hard time using this strategy because their audience is always looking for something new and doesn't want to look back at old technology. These company will always have to think of something new to keep their company moving forward.