Harley Davidson

Do you believe brand communities like Harley-Davidson result in greater involvement with the brand?

Yes I do believe this. Harley Davidson Motor Company is one of many companies to do this. They try and sell a lifestyle, not just a product. A lifestyle that results in people creating communities or gatherings just to hang out with people who have the same interest. When people come together because of the same interest in the company and the motorcycle they feel like they are apart of something. This makes them feel more involved in the brand and that the brand actually care for their customers.

What elements of the Posse Ride do you believe enhance the meaning of the brand to the riders?

The great thing about the Posse Ride is that the riders get to meet the executives of the Harley Davidson brand. They can talk about their likes and dislikes about the bike and let the company know how they can improve it. The Harley Davidson executives do not only talk to the riders but they also ride with their customers for the experience. This makes the riders feel more involved with the company and that the company actually cares about their customers think.

Should Harley-Davidson get more involved in the ride or would that dilute the ride's meaning to the participants?

I think what Harley Davidson is doing as of right now is already good enough. They are already involved enough and the riders feel the dedication that Harley Davidson has to their customers. If they do get more involved into the ride then I don't think it will dilute the ride's meaning at all because the riders already support the company.Even if Harley Davidson gets more involved, it will just make the company grow even more.

In addition to experiences such as the Posse Ride, what other ways could Harley increase involvement with the brand?

I think that Harley Davidson should start bike shows and or a campaign. With this they can bring a lot of riders together to meet other riders and see what kind of bike they have. This can also bring riders who have custom bikes and let people show their creative side. Different bike groups can all come together in one place and talk about where they are from and why did they pick a Harley. This will let them communicate and create relationships with other riders from all over the country.